
Rob is an immersive storyteller, Creative Director & consultant with over a decade's experience across XR, immersive entertainment & theme parks.
Rob writes award-winning VR games & designs XR experiences for some of the world's biggest IPs & attractions.
He's also the author of the world's first XR storytelling manual.
UploadVR review of 'A Fisherman's Tale'
Hi! I'm Rob. I'm a writer, experience designer, Creative Director and consultant.
I'm currently Lead Narrative and Experience Designer for the multi-award-winning Wake The Tiger Amazement Park®, helping to build Europe's largest immersive art experience (due Summer 2026)
I started my career as a Lead Game Writer at PlayStation. I wrote the first-ever playable demo for PlayStationVR and co-wrote groundbreaking, platinum-selling augmented reality games with the world's bestselling living author.
I wrote the critically-acclaimed A Fisherman's Tale (VR Awards Game of the Year 2019). I've written numerous VR games and training simulations, including the first accredited VR business masterclass, used by Coca-Cola and Nike.
As Creative Director of Playlines, I directed augmented reality theatre internationally, designed hybrid live+XR experiences for iconic brands and cultural institutions, and created XR arts installations in partnership with Sky Arts, The National Gallery, Netflix and Hasbro.
I'm a visiting fellow at King's College London and I lecture widely on XR experience design and augmented ethics.
My most recent game is the Mixed Reality True Crime crafting experience Crafting Crimes from TARGO, now available FREE for Quest 3 and 3s. I also consulted on TARGO's Emmy®-nominated VR documentary D-Day: The Camera Soldier for Apple Vision Pro.
I'm an immersive theatre writer and digital dramaturge for acclaimed theatre companies. My groundbreaking immersive theatre show 1881 just finished an extended run as the National Theatre of Malta's highest-grossing show ever.
For scriptwriting, consultancy, hands-on workshops or public speaking, GET IN TOUCH!
My book Storytelling for Spatial Computing and Mixed Reality: the Art of Augmenting Imagination is the first dedicated handbook on narrative design for XR/spatial technology.
It draws on my decade of experience to provide a practical guide to the next storytelling frontier.
The book gets you up to speed on the technology and terminology of XR storytelling. Then we dive into augmenting players and places with layers of digital story and adventure.
It gives a wide range of case studies drawing on everything from classical drama to immersive theatre, hardcore gaming, LARP, live games, visual art, photography and filmmaking.
But it's about the story YOU want to tell. This is a manual of possibilities, not parameters.
Includes 25x practical challenges to help you build your own portfolio of spatial narrative prototypes. There's also sections on accessibility & inclusion, XR ethics, and a step-by-step guide to developing your first spatial narrative project from concept to pitch.
GET THE BOOK NOW from Routledge and use code DIS20 to get 20% off! Or read the first chapter FREE at Amazon.
Using the book in teaching or training? Try the Discussion Guide or get in touch to discuss lectures, courses and workshops.
NME review of 'Maskmaker'
contact rob AT playlines DOT net