

Rob is an immersive storyteller, Creative Director & consultant with over a decade's experience across XR, immersive entertainment & theme parks.
Rob writes award-winning XR games & designs immersive experiences for some of the world's biggest IPs & attractions.
Rob also wrote the world's first AR storytelling manual.
UploadVR review of 'A Fisherman's Tale'
Hi! I'm Rob. I'm an immersive experience designer, Creative Director and consultant.
As Creative Director of Playlines I've designed hybrid live+XR experiences for iconic brands and cultural institutions and directed XR arts installations in partnership with Sky Arts, The National Gallery, The Royal Academy, Netflix and Hasbro.
I designed and co-wrote the mixed reality True Crime serial Crafting Crimes (XR Awards Best XR Experience 2025) and wrote the critically-acclaimed A Fisherman's Tale (VR Awards Game of the Year 2019).
I started my career as a Lead Game Writer at PlayStation. I wrote the first-ever playable demo for PlayStationVR and co-wrote groundbreaking, platinum-selling augmented reality games for the world's then-largest IP.
I've written numerous VR games and training simulations including the world's first accredited VR business masterclass, used by Coca-Cola and Nike, a mobile training game for Save the Children's frontline field workers, and a mixed reality experience about the war in Ukraine.
I'm currently Lead Narrative and Experience Designer for the multi-award-winning Wake The Tiger Amazement Park®, helping build Europe's largest immersive art experience (due Summer 2026)
I'm an immersive theatre writer and digital dramaturge for acclaimed companies like dreamthinkspeak and Luna Cinema. My groundbreaking immersive theatre show 1881 was National Theatre Malta's highest-grossing show ever.
I'm a visiting fellow at King's College London and I lecture widely on XR experience design, reality rights and augmented ethics.
For scriptwriting, consultancy, hands-on workshops or public speaking, get in touch!
My book Storytelling for Spatial Computing and Mixed Reality: the Art of Augmenting Imagination is the first dedicated manual on narrative design for XR/spatial technology.
It draws on my decade of experience to provide a practical guide to the next storytelling frontier.
The book gets you up to speed on the technology and terminology of XR storytelling. Then it dives into augmenting the world with layers of digital story and adventure.
It gives a wide range of case studies drawing on everything from classical drama to immersive theatre, hardcore gaming, LARP, live games, visual art, photography and filmmaking.
But it's about the story YOU want to tell. This is a manual of possibilities, not parameters.
The book includes 25x practical challenges to help you build your own portfolio of spatial narrative prototypes. There's also sections on accessibility & inclusion, XR ethics, and a step-by-step guide to developing your first spatial narrative project from concept to pitch.
GET THE BOOK NOW from Routledge and use code DIS20 to get 20% off! Or read the first chapter FREE at Amazon.
Using the book in teaching or training? Try the Discussion Guide or get in touch to discuss lectures, courses and workshops.
NME review of 'Maskmaker'
contact rob AT playlines DOT net